AI Insights · Timothy · July 2021
Top 5 Drawing & Coloring Apps Performance in the US for Q2 2021
Explore the performance of the top 5 drawing and coloring apps on a unified platform in the US during Q2 2021, including trends in downloads, revenue, and active users.
In Q2 2021, the top 5 drawing and coloring applications on a unified platform in the United States showed diverse trends in weekly downloads, revenue, and active users. Here are the key highlights:
Color by Number: Coloring Games from Wildlife Studios exhibited strong performance throughout the quarter. Weekly revenue peaked at approximately $98K in early June, while weekly downloads reached their highest at around 97.8K in the final week of June. The app also saw a significant rise in weekly active users, growing from 465.6K at the beginning of the quarter to 571.4K by the end.
Adult Coloring Book - Pigment by Pixite Inc. showed a consistent revenue stream, peaking at around $74.5K in the last week of June. The app’s weekly downloads remained relatively stable, with a slight peak of 18.8K in mid-April. Weekly active users saw a slight fluctuation, reaching a high of 64.7K in mid-April before settling around 57.8K by the end of June.
Disney Coloring World from StoryToys Limited saw a steady increase in weekly revenue, peaking at approximately $71.4K in the final week of June. Downloads were highest in late April at about 35.5K, while weekly active users peaked at 82.5K in early May before declining to 71.5K by the end of the quarter.
Colorfy: Coloring Book Games, also by Wildlife Studios, maintained a steady weekly revenue, peaking at around $54.1K in early April. Weekly downloads and active users remained relatively stable, with a slight increase in active users to approximately 43.1K in late May.
Lastly, Gallery: Coloring book & decor by BERESNEV s.r.o. experienced notable growth in weekly downloads, peaking at around 35.6K in mid-June. The app’s weekly revenue varied, reaching a high of approximately $57.2K in late April. Active users saw a significant increase, growing from 197.4K at the start of the quarter to 249.6K by the end.
For more detailed insights and data, visit Sensor Tower.